GET AHEAD OF THE CURVE.

Over recent years sports sponsorship has become a crucial marketing strategy for companies willing to spend to get their brand displayed on big screens and stadium advertisements. Thanks to its global and intra-generational reach, sports is a highly lucrative market for advertising, regardless of the location, target audience or size of the company. With a CAGR of almost 5% during 2019 and 2020, the market grew by more than $12 billion last year.

The emergence of new sports leagues will propel growth going forward, with 36% of this growth originating from North America. However, information asymmetries are allowing a few key players such as Adidas, Nike Inc and PepsiCo to fragment the market and dominate control in the fastest growing segments.

Our platform gives everyone access to impartial data that can help brands and rights holders find more aligned sponsorship partners from across the world. Get ahead of the curve today with our data insights that help you create deals with maximum impact.

SPORTS SPONSORSHIP SPENDING WORLDWIDE